Easy Ways to Promote Your Website

Even though most of your web site traffic comes from search engines and various online promotions, a little extra effort on your part helps bring more visitors to your site.

Phone Inquiries
Always share your web site address with potential customers who call your place of business. Let them know they can review your business information, see samples and/or read your FAQ's on your web site. If you're a retail business running an eCommerce site, let callers know that they can purchase products in your online shop at their convenience.

Marketing and Promotion Pieces
Put your Web address on everything possible. Here are some ideas:

* Front door or window - you're always open, even if your doors are closed!
* Business cards, letterhead, envelopes, newsletters, anything you print
* Receipts, invoices and packing slips
* Coffee mugs, pens, shirts and promotional items
* Brochures, flyers, catalogs
* Advertisements - newspaper, magazine, radio, TV
* Yellow Page ads
* Answering machine and voice mail messages
* Signs and vehicle magnets

E-mail Signature
Create a signature line with a link to your web site so you are always sending email with your contact information. Make sure your web site address stands out and is easy to click on.

Newsletters
Do you send out a printed newsletter? If so, make sure you dedicate an area in your newsletter for web site news. Let readers know what features they will find on your web site and, if they can shop online, tell them about your upcoming sales and specials.

Announce Your Web Site
If your web site is new, email your customers and clients to tell them about your web site and ask them to bookmark it for future review. If you just added new features that will benefit your clients, email them and let them know