Why More Than One Web Page?

For all new clients, we always recommend a minimum of three pages on an entry-level web site. Why is that? Surfers on the web are seeking interactivity, which is provided through the use of web site navigation, links to multimedia presentations, database information to search and sort, and links to click on that go to other web sites.

If your web site only has a home page and lacks in links, visitors might assume that your business won't serve their needs since you appear too small, plus your website is lacking in any kind of interactivity for visitors. A single-page web site is also communicating to the search engines that you only consider a single aspect of your business to be important, which might result in poor ranking on the search engines.

Instead of thinking of your web site as just an online billboard or business card, think of it as an online menu that conveys an idea of what your business does, and how you do it. Develop a content rich website, optimize it, and let the search engines increase website traffic naturally. If each page is optimized within your site, rankings with the search engine will increase.